• Diploma of Higher Education in Psychology & Marketing Diploma of Higher Education in
    Psychology & Marketing

Marketing and the other core supporting areas of marketing such as advertising, branding, consumer research are all about understanding, predicting and influencing human behavior and attitudes or more specifically their preferences. Modern marketing, advertising and branding practices heavily depend on Psychology and Marketing departments which hire consultants and trainers constantly for this purpose and spend millions to gain psychological insights from research companies. How interested do you think companies will be in you, if you could claim to know Marketing and Psychology both? This course is carefully designed to equip the future Marketing Professionals with the psychology knowledge and skills to enhance their performance to a whole new level. Students could either continue with the same combination for the final year or switch the fields entirely in Marketing or Psychology.

  • Duration        : 2 Year
  • Semester       : 6
  • RQF Credits   : 240
  • Schedule        : Full Time/Part Time
  • Delivery         : On site
  • Intakes:          : February & September
Modules Credits
Introduction to Psychology 15
Biopsychology 15
Social Psychology 15
Research Methods - QN 15
Research Methods - QL 15
Personality 15
Statistics 1 15
Motivation & Emotion 15
Modules Credits
Dynamic Business Environment 15
Principles of Marketing Practice 15
Integrated Marketing Comm. 15
Buyer & Consumer Behavior 15
Modules Credits
Psychometrics 15
Basics of Neuroscience 15
Developmental Psychology 15
Cognitive Psychology 15
Statistics 2 15
Modules Credits
Societal & Social Marketing 15
Introduction to Entrepreneurship 15
Dynamic & Collaborative Teams 15
Enterprising Organizations 15
Managing agile organizations 15
Placement 15

Academic Qualifications

  • Minimum Two (02) passes at GCE A/L in any stream or passing an equivalent Secondary School after a minimum 12 years of school education, qualification recognized by the government of the particular country

  • Or a Foundation Degree/ Diploma that meets the expected criteria of the academic board, awarded by a recognized awarding body or institution.

  • Students over 20 years of age who do not meet the above criteria could consult a student adviser to inquire about the alternative eligibility criteria for mature and working students.

  • Language Proficiency

  • All our programs are delivered in English and a higher level of language proficiency is required to successfully complete these qualifications.

  • Following methods are utilized to ensure that you meet the above language proficient criteria : Have obtained IELTS overall 6.0 with no less than 5.5 in each element Or Pass the English Language Proficiency Test conducted by CIRP at the interview (free of charge)
  • Language Skills Support

  • Students who do not meet the Language Proficiency requirements are provided a free of change English Language Proficiency Development Course in order to support them to achieve the required level of proficiency.

  • All students have access to the Language Proficiency Development Centre throughout their period of study to obtain small group or one on one support for English.

  • Academic Writing Skills

  • Academic writing skills are essential to successfully complete different types of assessment you may face. In the beginning of every program students are provided an Academic Writing & Presentation Skills Course where they improve skills on referencing, in text citations and other academic and scientific communication skills.

  • Mathematics Support

  • All Bachelor’s degrees awarded by any reputed university include research method and basic statistics. For students who may struggle with maths, CIRP offers support through a Mathematics Help Centre throughout their period of study to obtain small group or one on one support for Maths.

  • Course Fee may vary based on the intake. You could download the course fee list for the current intake Here.

    Funding through banks

  • Many leading banks in Sri Lanka have collaborated with CIRP to offer various forms of funding options for Sri Lankan students including student loans, credit card installments ect. . You may find out the details of the banks Here or speak to a student adviser to get more information.
  • Scholarships

  • CIRP offers a range of scholarships to both Sri Lankan and international students. You may find out the details of the scholarships Here or speak to a student adviser to get more information.
  • Discounts

  • Students are also offered various discounts. You may find out the details of the discounts relevant to the current intake Here or speak to a student adviser to get more information.