Psychology + Marketing Dual Qualification
Marketing could be considered a field that is being modernized almost every day. With our life style, behaviors and needs evolving rapidly, corporate sector is upgrading their marketing strategies at an equal pace. In their attempt to specifically understand, predict and influence human behaviors and preferences, corporate organizations are becoming more and more interested in psychology. Consumer Psychology, Neuro-marketing, Behavior analysis and Cyberpsychology are few of these areas. In the future business world will replace all the traditional marketing, branding, advertising and marketing communication strategies with ones based on psychology. Social media marketing together with big data and artificial intelligence will need more and more behavior and preference analysis, that needs involvement of psychology. Therefore a dual qualification in psychology and marketing will be the most attractive combination for future marketing professionals.
An individual with a combined knowledge in Marketing as well as Psychology would be the ideal candidate in the future for the large corporates. With thousands of individuals with marketing qualifications applying for these jobs, ones with dual qualifications would have a definite advantage and a higher likelihood of being selected. Apart from working for an organization, you are also able to venture on your own in becoming an independent professional with your own firm providing marketing consultancy, branding or advertising firm, workshops and training on consumer psychology and other innovative solutions.
CIRP is the only campus in Sri Lanka as well as South Asia to offer this combination at undergraduate level. Students obtain two qualifications that look impressive on their CV and open up opportunities in a wider range of careers
Your career choices should not be based on today’s job market, but what would be in demand in three years and after. Study the trends in corporate sector and you will see how much they are interested in understanding, predicting and influencing people. There will be marketing graduates as well as psychology graduates looking to benefit from these opportunities. As a Marketing + psychology graduate you will stand out from both groups as the most attractive candidate for the employers. Furthermore you will have access to a way broader range of career choices compared to others.
BSc (Hons) Psychology (UK)
For a comprehensive overview and all the information about the BSc (Hons) Psychology degree offered at CIRP in affiliation with University of Northampton UK, please check the following course page.
Check out : Details of BSc (Hons) Psychology Program
Level 5 Diploma in Marketing (UK)
While studying your degree in psychology, you will also study business modules. Usually you will have three psychology modules and two HRM modules per semester.
You will complete 240 credits of marketing and obtain a UK Level 5 Diploma awarded by ABE (Association of Business Executives UK). A Level 5 diploma is equal to the first (02) years of a bachelor’s degree in business.
Recognition & Accreditation of the Dual Qualification
At the end of the 03 years, you will receive two certificates.
BSC (HONS) IN PSYCHOLOGY AWARD & CERTIFICATE
BSc (Hons) Psychology is awarded by University of Northampton. University of Northampton is a fully accredited, public university in UK and is currently given “Gold” rating by the Teaching Excellent Framework (TEF) of the UK government. Gold is the highest rating in TEF. Compared to many private organization rating systems, TEF is considered more reliable, credible and more objective.
University of Northampton is recognized by University Grants Commission (UGC) Sri Lanka an awarding body , therefore the qualifications are recognized by UGC.
CIRP details on University of Northampton website : https://www.northampton.ac.uk/community/partners/tne-partners/colombo-institute-of-research-psychology-cirp/
Diploma in Marketing Award & Certificate
Diploma in Marketing is awarded by ABE UK .
Association of Business Executives (ABE) , is one of the leading and longest standing professional bodies offering qualifications in Business and related subjects. ABE is an internationally recognized awarding body and universities all over the world accept ABE qualifications for exemptions in their degrees.
Click here to : Check out ABE qualifications and it’s international recognition
BSc (Hons) Psychology & BA (Hons) Business Administration
Students in this program have the wonderful opportunity of obtaining two bachelor’s degrees within three years. Upon completing the ABE Level 5 Diploma in Marketing, you could enter the BA (Hons) Business administration degree awarded by University of Hertfordshire UK in association with ABE UK.
With this option, you can graduate from two top UK universities with two full degrees within three years.
Assessments are designed to ensure that the students have achieved the required learning outcomes. Students are provided opportunity to take a range of assessments including written examinations, essays and assignments submitted online, individual and group presentations, social media projects, mini research projects, case studies and individual research project (dissertation). These will empower students to face the various different challenges and demands of their work life upon graduation.
For Psychology modules first two years (DHEP) assessments are governed by CIRP and the Final year assessments are governed by University of Northampton UK.
For Business Modules first two years assessments are governed by ABE UK and the Final year assessments are governed by University of Hertfordshire UK.
Most of the students who complete the first two years will enter the final year of the BSc (Hons) Psychology program delivered at CIRP in Sri Lanka in affiliation with University of Northampton UK.
Some students opt to transfer to different countries and universities around the world. As a result of DHEP curriculum meeting international standards, students are able to get exemptions with almost all the universities they apply to. CIRP has already established transfer pathways to many universities in UK, Australia, Canada , Dubai and many other countries.
While you have the option of entering the BA (Hons) Business Administration Degree from University of Hertfordshire studying online from Sri Lanka, you also have the option of transferring to over hundreds universities around the world.
In order to support students, CIRP has established it’s international office and you could get more information by contacting them.
|First Two (02) Years (DHEP Modules)||240|
|Introduction to Psychology||15|
|Research Methods (Quantitative)||15|
|Research Methods (Qualitative)||15|
|Motivation and Emotion||15|
|Human Mind and Language||15|
|Basics of Neuroscience||15|
|Final Year (BSc Final Year Modules)||120|
|Psychology of Mental Health||20|
|Psychology of Health||20|
|Life Span Development||20|
|Number of DHEP Electives||1|
|Principles of Marketing||15|
|Principles of HR||15|
|Dynamic Business Environment||15|
|ABE Diploma in Marketing - Level 4 Modules||120|
|Dynamic Business Environments||15|
|Employability and Self-development||15|
|Finance for Managers||15|
|Introduction to Entrepreneurship||15|
|Introduction to Quantitative Methods||15|
|Principles of Marketing Practice||15|
|ABE Diploma in Marketing - Level 5 Modules||120|
|Managing Agile Organisations and People||20|
|Innovation and Business Performance||20|
|Effective Financial Management||20|
|International Business Economics and Markets||20|
|Integrated Marketing Communications (Optional)||20|
|Buyer and Consumer Behaviour (Optional)||20|
|Societal and Social Marketing (Optional)||20|
|*Select one of the electives given above|
Educational Qualifications - Standard Entry
Completed A/L (SL / Edexcel / Cambrdige / Recognized examinations body) with a minimum of Two (02) Passes in any Stream
Or have completed a Foundation Programme awarded by a recognized College /University
Educational Qualifications - Special considerations for mature students
Applicable for candidates who are above 21 and do not meet the above entry criteria. These applications will be handled on an individual basis and the academic board will decide based on the evidence provided by the candidate.
A professional qualification with two (02) years work experience in a relevant field.
Or follow the Access Diploma to Higher Education at CIRP.
A high level of English Proficiency (Equal to IELTS 6.5) is required to successfully complete this program.
English Proficiency of the students will be assessed in the beginning of the programs and students who do not meet the expected standard will be asked to follow the English Language Proficiency Program (ELPP) offered by CIRP and obtain the required level of mastery before commencing their studies.
CIRP Virtual Learning Environment (VLE) facilitates students to engage in studies from anywhere in the world. CIRP Online Library which holds the largest collection E- textbooks, research papers and journal articles could be accessed through Virtual Learning Environment. You no longer have to borrow print versions, you can read and refer to these resources though your computer or phone.
Click her to : Check out CIRP VLE
You can request for a guest tour in the CIRP VLE from a student admissions officer.
If you like printed books you have access to the largest collection of psychology textbooks in Sri Lanka at CIRP Library. You could study at the library or borrow books to study at your convenience.
University Partner Resources
During the final year of the BSc (Hons) psychology program, student will be enrolled with the University of Northampton UK and they will have access to the learning resources of the university.
Academic Writing Centre
Students have access to a dedicated academic writing center to guide and train students in scientific communication to improve writing, referencing and in-text citation. Students could visit the center by making an appointment and receive one on one support on their academic writing skills.
Internships & Training
CIRP offers a range of internship, placement and training opportunities to make them globally employable graduates. You are able to enhance your social, PR, leadership, organizing skills by taking part in these programs. You are able to select these opportunities based on your interests and future career ambitions.
Course Fee may vary based on the intake, please contact CIRP for fee and funding information.
For information on Fees and application process please contact
- Sonali Wijesinghe
- Manager - Student Admissions
- Mobile : +97 070 341 8002
- Whatspapp : +94 070 431 8001
- Direct Line +94 117 221 727
- Email : [email protected]
Funding through Banks
Many leading banks in Sri Lanka have collaborated with CIRP to offer various forms of funding options for Sri Lankan students including student loans, credit card installments etc. To find out the details of the funding options, speak to a student adviser.
CIRP offers a range of scholarships to both Sri Lankan and international students. You may find out the details of the scholarships Here or speak to a student adviser to get more information.
Students are also offered various discounts. You may find out the details of the discounts relevant to the you intake Here or speak to a student adviser to get more information.